Primera® Announces BravoTM XR-BluTM Disc Publisher
Primera Technology, Inc., the world’s leading developer and manufacturer of automated CD/DVD disc publishing equipment, has announced its Bravo XR-Blu Disc Publisher. Bravo XR-Blu is the world’s first automated burn and print device to support new high-capacity Blu-ray Disc recorders and media. Along with its built-in robotics and full-color direct-to-disc inkjet printing, the Bravo XR-Blu incorporates Pioneer Electronics (USA), Inc.’s new BDR-101A Blu-ray Disc/DVD Recorder. Blu-ray enabled recording software based on technology from Sonic Solutions®, the leader in Digital Media Software, is included to provide a complete and professional Blu-ray Disc publishing solution.
The initial release of the Bravo XR-Blu utilizes single-layer discs to store up to 25 gigabytes of data. An upgrade will be available shortly after launch that will allow dual-layer media, which stores up to 50 gigabytes of data per disc. Since up to 50 discs can be loaded into the Bravo XR-Blu at a time, this gives a total native capacity of up to 2.5 terabytes of data that can be published in a single session. Blu-ray discs utilize shorter wavelength blue lasers in order to store far more data than any other optical disc technology commercially available.
As the first automated system to use Blu-ray technology, the Bravo XR-Blu is expected to be used in a wide variety of cutting-edge applications in business, government, military, medical, banking, insurance, back-up and archival, high-definition video, digital movie post production and more.
"Blu-ray Disc technology fulfills the rapidly growing need for massive amounts of storage space in a portable, stable format," said Andy Parsons, senior vice president at Pioneer Electronics (USA), Inc. "However, many business-to-business and industrial applications require automation of the recording and disc printing functions. That’s why Pioneer is excited to be partnering with Primera to provide a fully-automated and integrated solution for burning and printing Blu-ray Discs."
Jim Taylor, General Manager of the Advanced Technology Group at Sonic Solutions, adds that "Primera and Sonic have a very successful history of offering the latest and most advanced solutions for the CD/DVD disc publishing market. The Bravo XR-Blu is yet another example of how this strong partnership has resulted in a solution that takes advantage of the most recent advances in disc recording technology."
Easy Setup and Operation
The Bravo XR-Blu is fast and easy to set up and use. It connects via USB 2.0 to any PC running Windows® XP/2000. The Bravo XR-Blu recording and mastering software was written using AuthorScript® Data Backup with BD Support from Sonic Solutions. It supports both Blu-ray and DVD±R media. SureThingTM CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.
A unique feature of the Bravo XR-Blu is the built-in blue LED array that illuminates the interior, making it simple to view operation. All supplies replenishment is accomplished from the front panel, allowing the unit to be placed almost anywhere – on a desk, a shelf or on a countertop. Two units can be stacked vertically to effectively double capacity and throughput. An optional rack mount kit is available for a standard 4U, 19" wide rack.
"We’re proud to be the first company in the world to offer a professional, automated burn and print disc publishing system based upon Blu-ray Disc technology," said Mark D. Strobel, vice president of sales and marketing at Primera Technology, Inc. "The increased capacity of Blu-ray Discs over standard DVD-R media will open up new applications and solutions that until now were impossible due to storage space constraints."
Pricing and Availability
The Bravo XR-Blu will retail for US $5995 (MSRP). It is expected to begin shipping in April 2006 and will be available from Safe Harbor Computers.
Last updated March 6, 2006 at 10:22am
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