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cartNews » Avid a Safe Harbor blogSorenson Media and Avid Expand Partnership
SAN DIEGO—(November 15, 2011)—Sorenson Media today announced that Sorenson Squeeze 8, the new version of the company’s gold standard encoding and transcoding application, is now bundled across wider channels and with an expanded array of new Avid® 64-bit video editing systems, including Media Composer® version 6, NewsCutter® version 10 and Symphony® version 6. This expanded distribution relationship is the latest development in an eight-year collaboration in which Avid has continually incorporated Sorenson Squeeze, the industry-leading encoding and transcoding application. "We are pleased to partner with Avid to provide their customers with the industry’s highest quality and most robust encoding and transcoding tool for its market-leading editing products," said Peter Csathy, CEO of Sorenson Media. "Sorenson Squeeze 8 empowers Avid customers to edit, encode and publish high quality video content more efficiently and effectively across any platform or device. Avid’s expansion of our long-time partnership reinforces Sorenson Media’s brand as the most respected name in the video encoding and transcoding market." Directly from the Avid product interface, video content creators and editors send their video files directly to Sorenson Squeeze for encoding, with no added steps. Sorenson Squeeze 8 enables producers, filmmakers and enterprise users – along with the rapidly expanding market of web developers, videographers and other content creators who are focused on multi-screen publishing – to cost-effectively encode and transcode in the market’s most popular video formats, including Flash FLV, Flash SWF, MPEG-4, QuickTime, Windows Media, WMA, WebM and others. "Our featuring of Sorenson Squeeze 8 in our new releases reflects Avid’s ongoing commitment to provide our customers with best-in-class tools that enable them to effectively execute on their creative vision for their video," said David Colantuoni, Director of Product Management, Video, at Avid. "Our customers demand the industry’s best technology, integrated seamlessly to provide them with a smooth, complete workflow that expands their productive potential throughout the entire life-cycle of their video – including editing, encoding and publishing. Sorenson Squeeze plays a central role in helping us keep that promise to our customers." Pricing and Availability Avid will bundle a base version of Sorenson Squeeze 8 in Media Composer, Symphony and NewsCutter software, the latest versions of which were announced November 3, 2011. Avid customers can upgrade to the full Sorenson Squeeze 8 version for an additional cost. Pricing for the Avid software is available online at http://www.sharbor.com/vendors/AVI.html. Avid Introduces Media Composer 6
BURLINGTON, Mass.—(November 3, 2011)—Avid® (NASDAQ: AVID) today announced new versions of its flagship video editing systems—Media Composer® version 6, NewsCutter® version 10 and Symphony® version 6. Building upon more than 20 years of product innovation and commitment to its professional users, these industry-leading professional editing systems today deliver new levels of openness, performance, collaboration and productivity—enabling independent professionals, post-production houses, broadcasters and all media companies to get their work done faster, work together on projects more effectively and reduce costs through greater productivity.
What’s New Media Composer version 6, Symphony version 6 and NewsCutter version 10 are rebuilt from the core on an entirely new open, 64-bit architecture that raises the bar for performance, flexibility and productivity. With this version, Avid is also introducing a sleek, new User Interface—designed to speed workflows while simultaneously preserving the same functionality that so many professionals have built their careers on. In addition, these systems include support for third-party hardware, AVCHD and RED Epic support with Avid Media Access (AMA), an Avid DNxHD® 444 codec, and support for Avid Artist Color. Together with existing Avid innovations such as AMA, for direct access to file-based media; Avid PhraseFind, powered by Nexidia, and Avid ScriptSync®, for phonetic searching and editing; and real-time Mix and Match, allowing multiple formats in the same timeline—this major release reinforces Media Composer, NewsCutter and Symphony systems as the ultimate professional editors on the market, specifically designed to meet the creative and technical demands of the broadest array of editing workflows. More Open, More Flexible
Enhanced Integration for the Most Demanding Post Production Workflows
Additional New Editorial Capabilities to Increase Workflow Speed and Productivity
"Time and creativity is money for our customers, and they are looking for solutions that can help them continue to advance the art of creative storytelling without adding technological complexity," said Chris Gahagan, senior vice president of products and solutions at Avid. "As we debut the most open, accessible and highest-performance versions of Media Composer, Symphony and NewsCutter—ever—we are thrilled to take a significant leap forward in providing our customers with new industry standards in speed, ease and access that can help them do their jobs more effectively." What Customers are Saying "The real value of the new Media Composer and Symphony systems is enhanced interoperability and openness—it all comes down to labor," said Terence Curren, colorist/editor, AlphaDogs (Life as We Know It, The Spiderwick Chronicles, Eagle Eye) "The bottom line is if you save 15 minutes a day, times four people, times 10 weeks, that's a lot more than the difference in cost between any of these software systems." "With Media Composer 6, those of us who invested in hardware for Final Cut Pro can transition to Avid, easily and painlessly. I'm pleased," said Shane Ross, freelance editor. "Anyone who works in 3D is going to work on Media Composer going forward. It's just THE system to do that on now," said John Mauldin, director of operations and technology, Fotokem Non-Linear. Avid Vantage Concurrent with the launch of today’s announcement, Avid is introducing the Avid Vantage™ Program, an annual membership program for Media Composer and Symphony customers that provides many great benefits. The Avid Vantage Program—which is also available to Pro Tools customers—provides subscribers with unlimited online technical support, plus deeply discounted expert phone support when they need it. They also gain access to a great collection of NewBlueFX effects (for Media Composer or Symphony subscribers) or audio plug-ins (for Pro Tools subscribers). And, for a limited time, they’ll receive a high-value Avid Store coupon that can be applied to new software purchases or upgrades. Webcast Avid plans to host a public webcast with a live Q&A to discuss the new capabilities of Media Composer, NewsCutter and Symphony software at 1:00 p.m. Eastern Time today. To access the webcast, please visit: http://event.on24.com/r.htm?e=373256&s=1&k=940A8514C0E3368ACF5A8D96DA1C8506 Pricing and Availability New versions of Media Composer, Symphony and NewsCutter software will be available on November 15, 2011. Beginning with these releases, NewsCutter will be available for the same price as Media Composer, Symphony 6.0 will be available as a standalone software option and Nitris DX will be available as a standalone hardware option.
Avid Vantage Program The new Avid Vantage Program will be available during Q4 2011 to Media Composer, Symphony and Pro Tools users with all of the great benefits described above, for $149/year US MSRP. For more information as it becomes available, please visit http://www.sharbor.com/vendors/AVI.html. Avid Unveils New Pro Tools|HDX and Pro Tools 10 Software
BURLINGTON, Mass.—Avid® today announced the all-new Pro Tools|HDX digital audio workstation and Pro Tools® 10 software, delivering greater performance, higher sound quality, and innovative new capabilities that set new standards for audio post and music production. Both are designed to provide the most capable, highest quality, scalable solutions to meet the evolving needs of the industry, and deliver better performance, faster workflows, and easier collaboration than ever for professional users. Pro Tools|HDX The Pro Tools|HDX system enables customers to mix bigger, more complex productions, with the rock-solid performance and stability that Pro Tools|HD customers have come to expect. This new system represents a milestone in Avid’s development of DSP-accelerated hardware, delivering up to 5x more DSP per card, over a thousand dB of additional headroom, and up to 4x the track counts and 2x the I/O compared to its Pro Tools|HD Accel predecessor. And as customers’ needs grow, the system can be scaled to increase track counts, power, and I/O, using up to three Pro Tools|HDX cards and multiple Pro Tools HD Series interfaces. With this addition to the Pro Tools|HD family, there are now two powerful system choices. Customers can choose the Pro Tools|HD Native system if they need the advanced workflows and sound quality of Pro Tools HD, and want to leverage their host computer to get the best performance and lowest latency. Or customers can choose the new flagship DSP-accelerated Pro Tools|HDX system if they require consistent peak performance and near-zero latency to handle extremely large and complex productions. Together, the Pro Tools|HD product family provides the highest performance, lowest latency, and greatest sound quality available for the most demanding audio post and music production professionals. Mix bigger, better projects faster
Get more headroom—less headaches
New AAX plug-in format—built for the future
Pro Tools HD 10 software—included
Pro Tools 10 New Pro Tools 10 software adds major new features to the world’s leading digital audio workstation, delivering on top requests from both audio post and music professionals. With it, Avid introduces several new tools and timesaving workflows, such as the top-requested Clip Gain, which separates pre-mix levels from Pro Tools software’s renowned mixing automation, greatly speeding up and improving the workflow between sound editors and mixers. Customers will also be able to achieve higher sound quality and better performance than ever, whether they’re recording, composing, editing, mixing, or playing back their sessions. Work faster and easier with the most robust tools
Sound your best, faster than ever
"Today's audio post and music professionals are faced with evolving challenges and much more demanding productions that require more power, extended capabilities, and better sound quality than ever before," says Chris Gahagan, Avid’s senior vice president of products and solutions. "Pro Tools|HDX and Pro Tools 10 software mark an enormous leap forward in sound quality and efficiency, enabling our top professional customers to deliver their best sounding, most creative work in less time." What customers are saying "The engineers at Avid are thinking about the way people listen to and create music," says Tony Maserati, mixer, producer, and engineer (Lady Gaga, Beyoncé, Alicia Keys). "The design and the architecture of the new Pro Tools|HDX are going to allow us to do things that we could only have imagined. It’s faster at getting the idea from my head to my workspace. It makes things happen quicker and allows those ideas to come to fruition faster—both on the technology side and the workflow. Does that give me a competitive edge? Of course it does." "We’re trying to make art and express ourselves and work towards making something that’s really enjoyable to the audience," adds Will Files, sound designer at Skywalker Sound (The Tree of Life, The Smurfs, Cloverfield). "Having this technology lets us work faster and easier—with fewer constraints—and achieve our artistic intent with fewer hurdles. I’m over the moon to see all of these new features in Pro Tools 10 that I’ve been wanting for years. The fact that you can [now] play sessions off of a network storage [device]—that’s going to change everything. That alone—especially for a large facility such as ours—will allow us to manage our projects in a completely different way." "Pro Tools|HDX with Pro Tools 10 sounds amazing," says Vaughn Merrick, engineer, mixer, and producer (Amy Winehouse, Jason Mraz, The Chemical Brothers). "The power of HDX finally allows me to record at 176k sample rates and 32-bit floating bit depth without having to worry about power or latency. This is a huge step up from TDM. When people hear how good this system sounds, I believe there is going to be a paradigm shift in what people expect from their digital systems." Avid Vantage Concurrent with the launch of these exciting new solutions, Avid is pleased to announce the Avid Vantage™ Program, an annual membership program for Pro Tools customers that provides many great benefits. Avid Vantage subscribers receive unlimited online technical support, plus deeply discounted expert phone support when they need it. They also gain access to a great collection of audio plug-ins, and for a limited time they’ll receive a high-value Avid Store coupon that can be applied to new software purchases or upgrades. In addition, Pro Tools customers can also upgrade their membership to include hardware coverage for an Mbox®, Eleven® Rack, or 003® audio interface or a Pro Tools|HD system, protecting valuable investments and delivering peace of mind with advanced hardware repair or replacement—even when the product's warranty has expired. Availability and pricing Pro Tools|HDX Complete Pro Tools|HDX systems, which include the Pro Tools|HDX PCIe card, Pro Tools HD 10 software, and a choice of Pro Tools HD Series interface, will be available worldwide on November 18, 2011. Pricing is as follows:
Pro Tools 10 software Pro Tools 10 software is available worldwide now. Pricing is as follows:
Crossgrade pricing is also available for owners of Pro Tools LE®, Pro Tools M-Powered™, and Complete Production Toolkit. For more pricing details, visit avid.com/store. Avid Vantage Program The new Avid Vantage Program will be available worldwide in Q4 2011 to Pro Tools users with all of the great benefits described above, for $149/year US MSRP. Customers who purchase Avid Vantage for Pro Tools can add additional coverage for Mbox family, 003 family, and Eleven Rack hardware purchases for $29/year US MSRP, and for Pro Tools|HDX, Pro Tools|HD Native, and Pro Tools|HD hardware purchases for $299/year US MSRP. For more information about Pro Tools|HDX and Pro Tools 10, visit avid.com/protools. For more information about Avid Vantage, visit avid.com/avidvantage. Avid Announces New Ongoing Crossgrade Offer for Final Cut Pro Users
AMSTERDAM—(September 12, 2011)—Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid® (NASDAQ: AVID) today announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer®, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS native customers. Avid’s current limited-time crossgrade promotion, at $944.99 USD, ends September 30, 2011. "We’ve heard from many Final Cut Pro users as they are evaluating professional-level editing systems, and they’re concluding that the best choice is Media Composer. By introducing this ongoing crossgrade offer, Mac OS users have access to the most established, powerful and versatile editing solution in the market today," said Chris Gahagan, senior vice president of products and solutions for Avid. "We strive to be the most responsive to our customers’ needs and will continue to deliver the solutions that offer them the choice, flexibility and capabilities to support their demanding production requirements." Media Composer software—which is designed and built for Mac OS and Windows operating systems—is the most trusted professional video editing system in the media and entertainment industry. Recent enhancements to Media Composer software that provide editors with the speed, ease, and access they need to tell great stories include: support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, and Avid PhraseFind powered by Nexidia and ScriptSync® products—unique, time-saving features that dramatically accelerate the editing of scripted and unscripted material. Moreover, Media Composer software offers real-time mix and match, integration into industrial-strength professional workflows, and interoperability with Pro Tools® software, Symphony®, and Avid DS, as well as popular finishing systems. Offer Pricing and Availability The new Avid Crossgrade offer for Final Cut Pro will be available October 1, 2011. Final Cut Pro (excluding Final Cut Pro X) users will be able to purchase Media Composer with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $1499 USD. Avid is currently offering a limited-time Final Cut Pro Crossgrade offer, which will expire September 30, 2011. Final Cut Pro (excluding Final Cut Pro X) users can purchase Media Composer 5.5, with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $944.99 USD. This limited-time offer expires September 30, 2011. For eligibility requirements and more information, please visit http://www.sharbor.com/products/AVIN0320090.html. Avid Unveils Dynamic New Graphics Platform Avid Motion Graphics
Avid (NASDAQ: AVID) today unveiled Avid Motion Graphics—the company’s next-generation graphics platform. With a revolutionary new real-time 2D/3D graphics rendering engine, Avid Motion Graphics lets media enterprises—including broadcasters, sports teams, and post production companies—create thrilling graphics and arresting imagery while journalists and others integrate those graphics into their stories. Incorporating a bridge to the Deko product family, Avid Motion Graphics makes it easy for existing users to migrate their assets to the new platform and transition at their own pace. "In today’s highly competitive, image-dominated media industry, producers need to create stunning visual imagery that cuts through the clutter, get content quickly to air, and build strong brand recognition," said Chris Gahagan, senior vice president of Products for Avid. "At the same time, our customers have told us they need to streamline their workflow with a solution that’s easy to use and lets them reduce costs. With Avid Motion Graphics, Avid is meeting those needs, and investing significant resources and creativity to develop one of the industry’s most advanced graphics toolsets." Avid Integrated Workflows Avid Motion Graphics integration will enhance and streamline performance with Avid end-to-end workflow solutions, other high-demand Avid and third party tools, industry standards, and plug-ins. The platform was designed to help graphics artists and journalists work more collaboratively and easily in a wide array of market segments, including:
Key Features From character generation to full 3D animations, customers can create stunning imagery with a complete next-generation creative toolset, featuring an advanced real-time 2D/3D rendering engine using technology from Brainstorm Multimedia and accelerated by the latest GPU and I/O technology. Additional features include:
Flexible Configurations Leveraging the latest GPU and I/O technology, Avid Motion Graphics meets a wide range of workflow needs by delivering extraordinarily high processing power with flexible configuration options. Key components include:
"We have relied on on-air graphics solutions like Deko for years to effectively tell a story using spectacular graphics," said Pete Ludviksen, director of Operations at WWTV. "We are looking forward to seeing what Avid Motion Graphics can do, and believe it has the potential to enhance the way we tell our stories." Availability and Pricing The Avid Motion Graphics platform is expected to be available in Q2 2012. For current Deko users the new hardware platform and rendering engine is expected to be available in Q4 2011, using existing Deko software. Avid Motion Graphics will start at $50,000 USD. Avid Motion Graphics Production will start at $35,000 USD. Avid Motion Graphics News will start at $17,000 USD. For more information, please go to www.avid.com. Matrox Support For Avid Media Composer v5.5.3 Now Available
Release 2.3.2 for Mac is now available for the Matrox MXO2 Family and CompressHD. The main feature of this release is support for Avid Media Composer v5.5.3 on MXO2 Mini and MXO2 Mini with MAX. For all Matrox MXO2 products and CompressHD it also provides a fix for MAX functionality in Adobe Premiere Pro as well as updates to address specific customer issues and improve overall stability. Download release 2.3.2 for Mac Note: Current release 5.5 (PC) provides support for Avid Media Composer v5.5.3. There is no need to download or update your MXO2 PC drivers, simply update your Avid Media Composer to version v5.5.3. Video Professionals Save Over 50% from Safe Harbor with Adobe Switcher Program
"We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows," said Jim Guerard, general manager and vice president of professional video and audio, Adobe. "At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros." Built by professionals for professionals, Adobe Creative Suite 5.5 Production Premium is a fully featured video suite with tools that deliver massive productivity enhancements and enable video and audio pros to dramatically accelerate their post production workflows. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, allows users to open projects faster, get real-time feedback for more GPU-accelerated features, and work more smoothly at 4k and higher resolutions on both laptops and workstations. Adobe Premiere Pro CS5.5 boosts performance for powerful editing with a toolset that is native 64-bit, optimized for multicore systems, and is GPU-accelerated to provide real-time effects, color correction/color grading, accelerated rendering and superior multilayer performance. Professional video editors can also utilize all the system resources on modern Macs with Thunderbolt, 64-bit, and multicore CPUs for increased performance. Adobe is continuing to lead in truly native editing solutions with Adobe Premiere Pro CS5.5 as it saves users time and eliminates the need to transcode or rewrap file based and DSLR footage. Editors can also leverage Adobe After Effects® and Adobe Photoshop® software to seamlessly integrate visual effects and still imagery into their workflows. For customers who use other editing programs, Adobe Premiere Pro CS5.5 includes Final Cut Pro project import and export so projects can be shared between both applications without conversion or re-rendering. Adobe Premiere Pro CS5.5 also includes many Final Cut Pro and Avid keyboard shortcuts to help users get up and running fast. Eligibility Requirements For more information and pricing, visit http://www.sharbor.com/vendors/ADO.html, or call (800) 544-6599. The program will end Sept. 30, 2011. Safe Harbor Computers to Exhibit at 2011 IVA Filmmakers Expo
Waukesha, WI – June 7, 2011 – Safe Harbor Computers, a leading supplier to video and 3D animation professionals, today announced that they will be exhibiting at the 5th annual Illinois Videographers Association Midwest Expo, June 28, 2011. Demonstrating unique features of the Atomos Ninja, alongside the power of Safe Harbor’s custom-built Tsunami and Mac Pro workstations, attendees will experience hands-on benefits of the latest hardware and software. The Atomos Ninja, a rugged and portable 10-bit field recorder for video cameras and DSLRs with HDMI, will be mounted to a Sony video camera for demonstration purposes. The battery-powered unit takes the live uncompressed HDMI feed from a camcorder and saves it to a 2.5" hard drive in the 10-bit ProRes format with 4:2:2 quality, bypassing the compression cameras use when saving HD video to tape or memory card. The captured ProRes files can then be immediately edited in Final Cut Pro without Log and Transfer or any type of transcoding needed. The ProRes clips will also play in Premiere Pro CS5.5 for PC users. Functionality will be demonstrated on both platforms. Also featured will be Safe Harbor’s custom built Tsunami workstations powered by Adobe Production Premium CS5.5 and NVIDIA Quadro by PNY. The Mercury Playback Engine at the heart of Adobe Premiere Pro CS5.5 is NVIDIA GPU-accelerated, 64-bit native, architected for the future—enabling users to work more fluidly on projects in SD, HD, 2K, 4K, and beyond. Safe Harbor staff and experienced video editor Jeff Pulera will be available for questions as he demonstrates this powerful setup with the Atomos Ninja. An Apple Mac Pro workstation will also be on display with unique configurations tailored to specific editing needs. Literature, raffle prizes, exclusive show specials and coupons will be available to all attendees at the Safe Harbor booth. Jeff will also be discussing the various performance levels of Tsunami and how Safe Harbor can work with customers to meet specific needs and budgets. Show attendees will be able to visit the booth, talk with video professionals, and learn how the Atomos Ninja, with an optimized workstation from Safe Harbor, helps to maximize production workflows. This year's IVA Expo features:
More information and registration is available at http://www.ivaexpo.com/. About Safe Harbor Celebrating 24 years of business, Safe Harbor has become one of the most trusted resellers in the multimedia industry, providing quality products and outstanding customer service to a wide range of creative artists. With a clean, intuitive, and easy to navigate website, Safe Harbor has built a reliable reputation as an industry leader. Look to Safe Harbor for quality editing and animation software and hardware, as well as for a professional and personable experience. Safe Harbor's Ready-To-Edit Tsunami Workstations are extremely high-quality, highly reliable systems backed by renowned customer service. All components are brand-name, non-OEM products and carry full manufacturer warranties - proprietary drivers or technology are never used. System boards are certified compatible by capture card manufacturers. Each system must pass rigorous testing procedures and a full burn-in period before it is shipped. For more information, visit: http://www.sharbor.com About Illinois Videographers Association Established in 1996, the Illinois Videographers Association is a non-profit organization dedicated to the continuing education of all videographers from professional to amateur. Monthly meetings on various videography topics and trends are held at The Double-Tree Suites in Wood Dale, IL.
Avid Licenses RealD Format for Media Composer
LOS ANGELES—RealD Inc., a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, announced today that Avid® has licensed the stereoscopic RealD Format and has integrated support into its award-winning Media Composer® high performance digital editing system. Media Composer supports output of the RealD Format so content can be viewed on 3D displays from leading manufacturers that already integrate RealD Format support. "We’re committed to fostering the creation and delivery of high quality 3D content, whether it’s for the home, cinema or other entertainment platforms," said Kevin Faul, Vice President of Business Development at RealD. "By integrating the RealD Format with Avid’s editing platform, content producers will have a broader set of tools for producing 3D content ready-made for broadcast delivery." "The demand for high quality 3D content continues to grow as broadcast networks and production studios expand their 3D offerings," said David Colantuoni, Director of Product Management, P&S Creative Professional at Avid. "Through our relationship with RealD, we’re delighted to introduce advanced, state-of-the-art 3D technology solutions to satisfy the burgeoning demand for 3D content and production, while continuing to revolutionize the art of creative storytelling." The RealD Format is based on RealD’s patented side-by-side 3D formatting approach. The technology combines left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video to a 3D-enabled display using today’s HD infrastructure, including existing HD set-top boxes and DVRs. The side-by-side format has been named in HDMI Specifications as the mandatory format for the transmission of interlaced 3D content. About Avid Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz. Avid, Interplay, Media Composer, Pro Tools, ISIS, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products About RealD Inc. RealD Inc. is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at www.reald.com. Avid Adds New EUCON Partners; Delivers Greater Tactile Control for Colorists
LAS VEGAS—NAB (Booth #SU902) — Avid® today announced that content creators can use Avid Artist Color to control the color grading features of Assimilate Scratch, Image Systems Nucoda (formerly Digital Vision), and Pomfort Silverstack SET Edition via native support for Avid’s EUCON™ protocol. Avid is also previewing EuControl version 2.6 at NAB, delivering Windows functionality for Artist Color. Today’s announcement reinforces Avid’s commitment to driving openness across the industry — following January’s announcement of Windows 7 compatibility for Artist Control, Artist Mix, and Artist Transport, as well as EUCON support announcements by companies like Autodesk, RED, and The Foundry. These new partnerships validate Avid’s efforts to provide customers with open solutions that work with a range of products in the content creation ecosystem, delivering the flexibility and tactile control they need when using Avid’s Artist Series control surfaces to do their best work. Designed to appeal to colorists looking for increased tactile control of their projects, Artist Color features high resolution optical trackballs, track wheels, displays, encoders and programmable keys that provide users with tightly connected command over almost all software functions. "We’re proud to announce another milestone in our development of an open ecosystem of third party workflows based around the EUCON protocol," said Chris Gahagan, senior vice president of products and solutions at Avid. "Creating open and interoperable audio and video solutions are key goals for Avid, and we are proud to work with industry leaders like Image Systems Assimilate, and Pomfort in the pursuit of that vision. Our expanded partnerships enable us to deliver even more flexible workflows, precise control, and the creative options that our customers depend on every day." EUCON is Avid’s open, high-speed Ethernet control protocol that allows Artist Color and other Avid Artist Series control surfaces to connect to a variety of third party creative audio and video software solutions, delivering deep, integrated control over multiple applications and workstations, resulting in increased efficiencies and cost-effective workflow expansions. EUCON is currently supported by a wide cross section of Macintosh- and Windows-based applications. What Partners are Saying "We're excited to have fully integrated the Avid Artist panel into the Windows and Mac versions of both Scratch Lab and Scratch Finish," said Miguel Ferros, assimilate director of Product Management. "We believe that the quality and flexibility of the Artist Color panel’s integration makes it a natural and intuitive extension of the Scratch experience, enabling artists to maximize both their creativity and productivity." "The precise and haptic approach to color correction through the Artist Color panel within Silverstack SET considerably accelerates the workflow for our customers," stated Patrick Renner, Pomfort managing director. "The partnership with Avid perfectly matches our strategy of delivering highly professional and high quality products at a reasonable price." "The support of the Avid Artist Color for our Nucoda Fuse grading software allows our customers to develop cost effective workflows while accessing the best color and image processing tools on the market," concluded Martin Bennett, Image Systems’ head of the New Media BU. "Avid has been at the forefront of evolving post production workflows and our continued partnership ensures premium editorial, grading and finishing is accessible to all."
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