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cartNews » Computers a Safe Harbor blogApple Unveils New Mac Pros Coming August 2010
This morning we saw an update to the Apple site, announcing new Mac Pros coming this August. Boasting the title, "Mac. To the power of 12," Apple is calling it the fastest Mac ever, with up to 12 cores of processing power. More information can be found at http://www.apple.com/macpro/. Accelerated architecture.Choose your cores: 4, 6, 8, or 12.
The single-die advantage. Many multicore processors are composed of two separate dies, which means some cached data has to travel outside the processor to get from core to core. That’s an inefficient way to access information. Enter the Quad-Core and 6-Core Intel Xeon processors. Their single-die, 64-bit architecture makes 8MB or 12MB of fully shared L3 cache readily available to each of the processor cores. The result is fast access to cache data and greater application performance. Combine that with the other technological advances and you get a Mac Pro that’s up to 1.5x faster than the previous generation.1 Fast memory. And lots of it. System memory is often connected to a processor through a separate I/O controller. But Intel Xeon "Nehalem" and "Westmere" processors feature an integrated memory controller. By connecting memory directly to the processor, the new Mac Pro processors have faster access to data stored in memory, and memory latency is reduced.
The integrated memory controller, along with fast DDR3 ECC SDRAM at either 1066GHz or 1333GHz, gives Mac Pro an increase in memory bandwidth over previous generations. More bandwidth allows for more data to be fed to the processor faster, helping each core spend its time processing data, not waiting for information to arrive. And Error Correction Code (ECC) corrects single-bit errors and detects multiple-bit errors automatically. That’s especially important in mission-critical and compute-intensive environments. Power when (and where) you need it. The Mac Pro features Turbo Boost, a dynamic performance technology that automatically boosts the processor clock speed based on workload. If you’re using an application that doesn’t need every core, Turbo Boost increases the speed of the active ones, up to 3.33GHz on a 12-core Mac Pro, and up to 3.6GHz on a 6-core system.
Up to 24 virtual cores. The Intel Xeon processors support Hyper-Threading, which allows two threads to run simultaneously on each core. So, for example, a 12-core Mac Pro presents 24 virtual cores that are recognized by Mac OS X. Performance is enhanced because Hyper-Threading enables the processor to take better advantage of the execution resources available in each core. Path of least resistance. A bidirectional, point-to-point connection — called QuickPath Interconnect — gives the Intel Xeon processors quick access to the disk, I/O, and other Mac Pro subsystems. In dual-processor Mac Pro models, there’s a QuickPath Interconnect between the two processors as well. This connection acts as a direct pipeline, so processor-to-processor data doesn’t need to travel to the I/O hub first. It’s another way the Mac Pro boosts performance across the board. Powerfully efficient. The Mac Pro meets the stringent low power requirements set by the EPA, giving it ENERGY STAR qualification. ENERGY STAR 5.0 sets significantly higher efficiency limits for power supplies and aggressive limits for the computer’s typical annual power consumption. Faster than a speeding anything.
Even faster standard graphics. All-new high-performance graphics cards from AMD make Mac Pro graphics technology faster than ever before. Perfect for motion graphics, 3D modeling, rendering, or animation, the ATI Radeon HD 5770 with 1GB of GDDR5 memory comes standard. It not only provides faster performance compared to previous Mac Pro standard graphics cards — it’s also faster than the top-of-the-line graphics cards in the previous generation. Give your graphics a turbo boost. For even more graphics horsepower, upgrade to the ATI Radeon HD 5870 with 1GB of GDDR5 memory. An ideal choice for the most demanding applications, this card features a wider memory bus and higher-performance GPU, resulting in faster performance compared with the ATI Radeon HD 5770. Don’t keep those pixels waiting. The foundation of the Mac Pro graphics architecture is the latest generation of GPUs connected to the system via a fast and wide PCI Express 2.0 16-lane bus. Couple that with Core Animation, Core Image, and Core Video technologies in Mac OS X Snow Leopard. The result is a graphics platform that allows applications to seamlessly tap into a teraflop of graphics power.
Graphics on display. Every new Mac Pro graphics card features three display ports for maximum workspace flexibility. Two Mini DisplayPort outputs connect to a pair of Apple LED Cinema Displays with ease. And a dual-link DVI port connects a 30-inch Apple Cinema HD Display or other DVI display. And with support for two ATI Radeon HD 5770 cards in the Mac Pro, you can connect more displays — up to six total. Store more.Massive storage. The Mac Pro comes with four 3.5-inch drive bays for an enormous amount of internal storage — up to 8TB when you install four 2TB Serial ATA 3Gb/s drives.1 Each bay provides its own independent 3Gb/s channel for fast access to data. And thanks to the cable-free, direct-attach installation system, adding (or replacing) hard drives is a surprisingly simple process.
New to the Mac Pro is the option to add up to four 512GB solid-state drives — or any combination of solid-state and hard drives.2 Solid-state drives have no moving parts and are capable of accessing data at speeds up to 230MB per second, which is up to twice the speed of hard drives. The result? Incredible performance on a range of data-intensive tasks, including up to 2x faster ProRes video encoding using solid-state drives compared with hard drives.3 Ready to RAID For data protection and enhanced SATA hard drive performance, add the Mac Pro RAID Card with 512MB of RAID cache, a 72-hour cache-protecting battery, and hardware RAID levels 0, 1, 5, and 0+1.2 A cableless connection and intuitive Apple software make it a snap to install this optional card. It’s the perfect solution for workgroup servers, video pros working with high-bit-rate assets, or anyone who wants to protect critical data. Even without a RAID card, Mac OS X lets you stripe two, three, or all four drives — either solid-state or hard drives — in a RAID 0 array to increase performance and create a massive volume for tasks such as video editing; or create a RAID 1 mirror to protect digital media assets from a drive failure. Double-layer burner times two. Sure it’s great to have one 18x SuperDrive at your disposal, but think how much more productive you could be if you add a second optional SuperDrive. Imagine backing up your data to two double-layer DVDs at once. Or burning Aperture projects to one DVD, while importing music from a CD into your iTunes library. With two optical drive bays in every system, the Mac Pro lets you do exactly that. Designed to be custom designed.Expansion made easy. The easy-access interior of the Mac Pro feels like the well-organized workstation it is. No rat’s nest of components here. You don’t need to turn the system on its side or struggle to reach into awkward spaces to make changes. Just remove the side panel for instant access to everything. Slide out the processor tray to add memory. Slide out drive bays to add storage. Slide a simple bar to change up to four expansion cards at once. And with plenty of I/O ports both front and back, you’ll have room for all your external devices. Tool-less PCI. When it’s time to upgrade, a quick slide of the retention bar frees up the four expansion card slots for easy access. Thanks to a thumbscrew PCI bracket, you can swap out cards without any tools. All four slots are PCI Express 2.0 for incredible performance. And since the graphics slot in the Mac Pro is double-wide, your graphics card won’t cover an adjacent slot. Slide-in storage. The Mac Pro comes with four 3.5-inch drive bays for an enormous amount of internal storage — up to 8TB.* For faster access to your data, you can also configure your Mac Pro with up to four solid-state drives. The bays are direct-attach and cable free, so it’s easy to add or remove drives. Just attach the drive carrier to a drive and slide the drive into place. There are no connectors or cables to contend with. Lock the drives with the side door latch, and you’re done. Snap-in memory. Install more memory in your Mac Pro in a snap. Literally. The easy-access interior lets you slide out the processor tray in one smooth motion, then simply snap new memory into place. You don’t have to dig around inside the computer or wrestle with wires or cables. The single-processor Mac Pro offers four slots that support up to 16GB of DDR3 ECC SDRAM, while the dual-processor Mac Pro offers eight slots that support up to 32GB. Front and back I/O. There are plenty of places to connect external devices to your Mac Pro. You’ll find two FireWire 800 ports, two USB 2.0 ports, and a headphone minijack right up front — where it’s more convenient to connect storage, multimedia devices, and high-speed peripherals.And there are even more ports on the back: three USB 2.0, two FireWire 800, optical audio in and out, analog audio in and out, and dual Gigabit Ethernet ports. For more information please visit http://www.apple.com/macpro/. Safe Harbor Computers to Demo Custom Workstation Solutions at IVA Midwest Expo
Waukesha, WI – May 11, 2010 – Safe Harbor Computers, a leading supplier to video professionals, today announced that they will be exhibiting at the 4th annual IVA Midwest Expo May 18, 2010 demonstrating how to meet and exceed editing needs with the new custom built Tsunami workstations featuring Adobe CS5, PNY graphics, and Matrox MXO2 mini. The Mercury Playback Engine at the heart of Adobe Creative Suite 5 Production Premium is NVIDIA GPU-accelerated, 64-bit native, architected for the future — enabling users to work more fluidly on projects in SD, HD, 2K, 4K, and beyond. Safe Harbor’s trained hardware and NLE specialists will demonstrate how to work on multiple high-resolution layers in real-time with Adobe CS5 Production Premium, NVIDIA Quadro FX and Matrox MXO2 mini. Show attendees will be able to visit the booth, talk with specialists, and see the power of CS5, up-close and personal. Also featured will be an Apple Mac Pro workstation with unique configurations tailoring to specific editing needs, as well as a chance to win an Apple iPod nano. Four gifted producers will share priceless information in an intimate learning environment while Safe Harbor provides a hands-on demo, showcasing how Tsunami workstations and custom Mac Pro workstations can dramatically increase productivity. Presented by Adobe, this year's IVA Expo features:
Availability Tsunami workstations and Mac Pro workstations are available immediately from Safe Harbor online at http://www.sharbor.com/build-yours/ or by phone at (800) 544-6599. System quotes available upon request. About Safe Harbor Celebrating 22 years of business, Safe Harbor has become one of the most trusted resellers in the multimedia industry. Founded in 1987 as a Commodore Amiga reseller, Safe Harbor helped to advance the video production industry by providing quality products and outstanding customer service to a wide range of creative artists. With a clean, intuitive, and easy to navigate website, Safe Harbor has built a reliable reputation as an industry leader. Look to Safe Harbor for quality editing and animation software and hardware, as well as for a professional and personable experience. Safe Harbor's Ready-To-Edit Tsunami Workstations are extremely high-quality, highly reliable systems backed by renowned customer service. All components are brand-name, non-OEM products and carry full manufacturer warranties - proprietary drivers or technology are never used. System boards are certified compatible by capture card manufacturers. Each system must pass rigorous testing procedures and a full burn-in period before it is shipped. For more information visit www.sharbor.com. Safe Harbor Announces Tsunami Workstations in Conjunction with PNY and Adobe CS5
Waukesha, WI – April 16, 2010 – Safe Harbor Computers, a leading supplier to video professionals, today announced the release of a new workstation solution engineered to take full advantage of the Adobe Mercury Playback Engine with PNY graphics and 64-bit processing. Each system is custom configured with the memory, storage, capture card, PNY display card and Adobe software to meet and exceed editing needs.The Mercury Playback Engine at the heart of Adobe® Creative Suite® 5 Production Premium is NVIDIA GPU-accelerated, 64-bit native, architected for the future — enabling users to work more fluidly on projects in SD, HD, 2K, 4K, and beyond. Open complex projects faster, add effects, and work on multiple high-resolution layers in real-time with no rendering. NVIDIA Quadro FX 3800, 4800 and 5800 graphics cards by PNY are the driving force of the Mercury Playback Engine, with GPU-accelerated effects taking the load off the system processors to deliver a feature-rich editing experience like never before. Safe Harbor's Ready-To-Edit Tsunami Workstations are extremely high-quality, highly reliable systems backed by renowned customer service. All components are brand-name, non-OEM products and carry full manufacturer warranties - proprietary drivers or technology are never used. System boards are certified compatible by capture card manufacturers. Each system must pass rigorous testing procedures and a full burn-in period before it is shipped. Availability Tsunami workstations are available immediately from Safe Harbor online at http://www.sharbor.com/build-yours/cs5/ or by phone at (800) 544-6599. Request a quote today in preparation for the Adobe CS5 ship date. Apple Updates MacBook Pro Line
(Cupertino, CA—April 13, 2010) Apple® today updated the MacBook® Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery.* The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple's new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors. "The new MacBook Pro is as advanced on the inside as it is stunning on the outside," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "With faster processors, amazing graphics and up to three more hours of battery life, the new MacBook Pro delivers both performance and efficiency." All 13-inch MacBook Pro models now include faster Intel Core 2 Duo processors, 4GB RAM, a 10-hour built-in battery and the new NVIDIA GeForce 320M graphics processor. With 48 processing cores, the new NVIDIA GeForce 320M is the fastest integrated graphics processor on the market, ideal for graphics intensive applications or high performance games. The 13-inch MacBook Pro is available in two configurations: one with a 2.4 GHz Intel Core 2 Duo and 250GB hard drive priced at $1,199; and one with a 2.66 GHz Intel Core 2 Duo and 320GB hard drive priced at $1,499. The new 15-inch and 17-inch MacBook Pro models are up to 50 percent faster than the previous systems.** Using Intel's state-of-the-art 32 nanometer process, Intel Core i5 and i7 processors integrate the memory controller and Level 3 cache for faster access to system memory. Hyper-Threading technology improves data throughput by creating virtual processing cores, while Turbo Boost optimizes performance between the two processor cores, accelerating the system from 2.66 GHz to 3.06 GHz for intensive dual core tasks, and up to 3.33 GHz for single core tasks. All 15-inch and 17-inch models include two graphics processors, the new NVIDIA GeForce GT 330M for peak performance and Intel HD Graphics for energy efficient operation. More than twice as fast as the GeForce 320M, the powerful new GeForce GT 330M provides incredibly smooth, crisp on-screen graphics for the most demanding 3D games, creative software and technical applications. Apple's automatic graphics switching determines which graphics processor an application needs and switches instantly between processors to deliver peak performance and long battery life. Tightly integrated hardware and software allow the new 15-inch and 17-inch MacBook Pro to deliver 8 to 9 hours on a single charge. The new 15-inch MacBook Pro is available in three models: one with a 2.4 GHz Intel Core i5, NVIDIA GeForce GT 330M and 320GB hard drive at $1,799; one with a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive at $1,999; and one with a 2.66 GHz Intel Core i7, NVIDIA GeForce GT 330M and 500GB hard drive at $2,199. The new 17-inch MacBook Pro features a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive for $2,299. The MacBook Pro glass Multi-Touch™ trackpad now supports inertial scrolling, an intuitive way to scroll through large photo libraries, lengthy documents and long web sites. All MacBook Pros feature bright, LED-backlit wide-angle displays with a broad color gamut. The 17-inch MacBook Pro includes a high resolution 1920 x 1200 display, and the 15-inch MacBook Pro is now available with an optional high resolution 1680 x 1050 display. Customers can also upgrade their MacBook Pro with new 128GB, 256GB and 512GB solid state drives. As the industry's greenest notebook lineup, every Mac® notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting a new standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials. Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a notebook battery that delivers up to 10 hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste and depleted batteries can be replaced for $129 or $179, which includes installation and disposal of your old battery in an environmentally responsible manner. All Macs come with Mac OS® X Snow Leopard®, the world's most advanced operating system, and iLife®, Apple's innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar. Pricing & Availability The new 13-inch MacBook Pro, 15-inch MacBook Pro, and 17-inch MacBook Pro are now available through the Apple Store® (http://www.apple.com), Apple's retail stores and Apple Authorized Resellers. The 2.4 GHz, 13-inch MacBook Pro, for a suggested retail price of $1,199 (US), includes:
The 2.66 GHz, 13-inch MacBook Pro, for a suggested retail price of $1,499 (US), includes:
Build-to-order options for the 13-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a 320GB 5400 rpm or a 500GB 5400 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare® Protection Plan. The 2.4 GHz, 15-inch MacBook Pro, for a suggested retail price of $1,799 (US), includes:
The 2.66 GHz, 15-inch MacBook Pro, for a suggested retail price of $2,199 (US), includes:
Build-to-order options for the 15-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a high resolution 15-inch 1680 x 1050 display in glossy and antiglare, a 500GB 5400 rpm or 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan. The 2.53 GHz, 17-inch MacBook Pro, for a suggested retail price of $2,299 (US), includes:
*Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core 2 Duo–based 13-inch MacBook Pro units with NVIDIA GeForce 320M and production 2.53 GHz Intel Core 2 Duo-based 13-inch MacBook Pro units with NVIDIA GeForce 9400M. **Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core i7–based 15-inch MacBook Pro units with NVIDIA GeForce GT 330M and production 2.8 GHz Intel Core 2 Duo-based 15-inch MacBook Pro units with NVIDIA GeForce 9600M GT. ***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit http://www.epeat.net. ****A properly maintained MacBook Pro battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit http://www.apple.com/macbookpro/battery. Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. © 2010 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook, Multi-Touch, Snow Leopard, iLife, iPhoto, iMovie, GarageBand, Apple Store, SuperDrive, AirPort Extreme, iSight, FireWire, MagSafe and AppleCare are trademarks of Apple. Other company and product names may be trademarks of their respective owners. New Tutorial Available for Matrox Users
Waukesha, WI – March 30, 2010 – Safe Harbor Computers, a leading supplier to video professionals, today announced the release of "Introduction to MXO2 Mini w/MAX," a new product tutorial hosted by Jeff Pulera. The tutorial was created to help users of Matrox MXO2 Mini I/O devices understand the proper use and operation of the product, thus shortening the learning curve and avoiding common mistakes that cost video editors time and money. All aspects of using the hardware and included software utilities are covered with easy to follow instructions, with many technical issues being discussed in layman’s terms for easier understanding of the concepts. Availability: About the Instructor: Requirements: Adobe Announced Premiere Pro CS4 v.4.0.1
Adobe Systems Incorporated has introduced Adobe Premiere Pro CS4 version 4.0.1 software, a major update to the leading start-to-finish professional video production solution. A pivotal component of Adobe Creative Suite 4 Production Premium, Adobe Premiere Pro CS4 version 4.0.1 leads the way in delivering open, flexible post-production workflows by providing virtually seamless project exchange with Final Cut Pro, Digidesign Pro Tools, and Avid workflows. Adobe Premiere Pro CS4 version 4.0.1 enables users to import Final Cut Pro projects via XML interchange, export to Open Media Framework (OMF) format, and import and export projects in Advanced Authoring Format (AAF). Adobe Premiere Pro CS4 version 4.0.1 also offers significant performance and stability enhancements, including full support for 64-bit computing platforms to accelerate compute-intensive post-production tasks. Top new features in Adobe Premiere Pro CS4 version 4.0.1 include:
E-on Software ships Vue 7 xStream, Vue 7 Infinite
Vue 7 xStream and Vue 7 Infinite are the newest versions of the company's flagship solutions for the creation of natural 3D environments. Specifically designed for graphics professionals, Vue 7xStream and Vue 7 Infinite combine features that integrate into existing production pipelines. Both Vue 7 xStream and Vue 7 Infinite are available immediately. Vue 7 xStream, e-on's flagship solution, represents a new paradigmin terms of integration and workflow. All Vue tools are integrated in the host application, providing direct access to advanced 3D environment creation technologies. Vue 7 xStream users can now create complete natural 3D environments directly inside their application, using standard application tools and manipulators. Digital content creators working with Autodesk 3ds Max and Maya, Softimage XSI, Maxon Cinema 4D, or Newtek LightWave will benefit from Vue 7 xStream's 3D "Digital Nature" creation power. Vue 7 Infinite offers scenery creation, advanced rendering, and animation tools in a stand-alone package. Vue 7 Infinite is ideal for multimedia and entertainment professionals, architects, and graphics designers. Vue 7 is a fit for any production house and digital content creator needing to add professional digital environments to their production pipeline. Vue 7 xStream will retail for $1,495, with upgrades from Vue 6 xStream available for $595. Until February 2, 2009, special introductory pricing is available, with the full version retailing at $1,195 and upgrades from Vue 6 xStream at $395. Annual subscriptions for Educational licenses of Vue 7 xStream are available for $149/year/seat. Vue 7 Infinite retails for $895, with upgrades from Vue 6 Infinite available for $395. Annual subscriptions for Educational licenses of Vue 7 Infinite are available for$99/seat/year. Site licensing discounts are available for both products. Customers who purchased Vue 6 xStream or Vue 6 Infinite after October 1, 2008 are eligible for a Late Buyers special discount on their upgrade. Temporarily, users of Vue 6 Esprit and Vue 6 Pro Studio will be able to Sidegrade to either Vue 7xStream or Vue 7 Infinite. All special offers and time limited upgrades will end on February 2, 2009. Vue 7 xStream is available in English for Windows XP32/64 and Vista 32/64,and on Mac OSX 10.4+ as a 32-bit application (Universal Binary). Vue 7 xStream is compatible with the following renderers: Mental Ray for 3ds Max, Maya, and XSI (integrated and MR satellites), Maya Software, Cinema 4D Software, and LightWave Software. Other renderers are under consideration. Vue 7 Infinite is available in English for Windows 2000/XP/Vista for 32- and 64-bits OS, and for MacOSX 10.4+ platforms (Universal Binary) as a 32-bit application. Adobe and RED Collaborate to Create Next-Generation Raw Workflows
RED and Adobe share the goal of developing a native raw workflow that keeps filmmakers close to the lens, so that you’re always working with the sensor data the camera captured. By always working close to the lens, without proxies or other restrictions, editors can adjust the look and feel of their work all the way through the production process, knowing that their changes are completely accurate. The first step of this long-term partnership is the importer plug-in bringing native support for RED R3D files to Adobe Premiere Pro CS4, Adobe Encore CS4 and Adobe After Effects CS4, allowing 4K resolution native R3D files to be dropped straight onto the timeline without transcoding or rewrapping. It is now in beta and available for download at www.red.com/support.RED is making the beta plug-in available as early as possible to provide customers a more flexible workflow immediately, and in order to obtain feedback from the community on how best to develop this workflow. Over the coming months, you can expect to see new developments that move both companies closer towards our shared vision for advanced raw workflows. Adobe Creative Suite 4 Production Premium software is an indispensable part of a film and video professional’s toolkit and leads the way in tapeless and raw workflows. The alliance with RED underscores Adobe’s commitment to integrate tapeless camera formats into its line of professional video products, and will enable advanced post-production workflows to be faster and more flexible.
Customers who want to get started with the RED and Adobe workflow today can download the free Adobe Premiere Pro CS4 and After Effects CS4 trials for Mac OS X or Windows at www.adobe.com/downloads and the RED importer plug-in at www.red.com/support. NVIDIA Introduces NVIDIA Quadro CX
NVIDIA has introduced its new accelerator for Adobe® Creative Suite® 4 software, the NVIDIA® Quadro® CX. This new GPU provides creative professionals with a faster, better, more reliable way to maximize their creativity. Quadro CX was architected to deliver the best performance for the new GPU-optimized features of Adobe Creative Suite 4. "Adobe is at the forefront of the Visual Computing Revolution," said Dan Vivoli, executive vice president of marketing at NVDIA. "CS4’s GPU features are sending shockwaves through the creative industry." "Photoshop users are always looking for maximum performance, and we recognized that tapping into the power of the GPU is one way to give it to them," said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. "Thanks to NVIDIA’s efforts to optimize the Quadro CX product for CS4, users can be assured of a dramatically fast and fluid experience on tasks such as panning, zooming, and rotating large images as well as manipulating 3D content." NVIDIA specifically designed and optimized the Quadro CX to enhance the performance of Adobe Creative Suite 4 product line and meet the unique needs of the Creative Suite 4 professional. Adding NVIDIA Quadro CX to the pipeline gives creative professionals a faster, better, and more reliable experience. With NVIDIA Quadro CX users can encode H.264 videos at lightning-fast speeds with the NVIDIA CUDA™-enabled plug-in for Adobe Premiere® Pro CS4, RapiHD™ from Elemental Technologies; accelerate rendering time for advanced effects; and accurately preview what deliverables will look like with 30-bit color or uncompressed 10-bit/12-bit SDI before final output. Adobe Creative Suite 4 software now has added optimization to take advantage of GPU technology, including the parallel processing capability in the Quadro CX GPU. These enhancements accelerate a number of visually intensive operations, including:
NVIDIA Quadro CX is available starting today, from leading resellers, e-tailers, and retailers, for $1,999 USD. For more information on NVIDIA Quadro and the new Quadro CX, please visit: www.nvidia.com/quadrocx. LOGICKEYBOARD ACQUIRES WORLDTECH DEVICES
BSP/ LogicKeyboard of Denmark, the world's leading supplier of shortcut keyboards, announces that it has reached an agreement to acquire WorldTech Devices, Inc., a private company based in California, USA. WorldTech Devices was founded in 2003 and has marketed a line of specialty keyboard products for video editing, audio editing, graphics, educational, stage lighting, and travel agency applications. It captured a significant market share worldwide in the Windows and Mac shortcut keyboard markets. "We are excited about this acquisition because LogicKeyboard has always pride itself as a quality and value supplier. By capitalizing on WorldTech Devices manufacturing strengths in the Asia region, we will be able to better serve our customers all over the world," said Per Petersen, Managing Director of BSP / LogicKeyboard. As part of the acquisition, Howard Chan will be retained by LogicKeyboard to establish a new office in China to serve customers in Asia and Australia. Per Petersen added, "We are extremely excited that Howard Chan, the founder of WorldTech Devices, is now joining our company. I believe that the Asia and Australia regions hold enormous potential for our business, and Howard's knowledge and experience in the specialty keyboard market will be a tremendous addition to our team." LogicKeyboard will inherit all of WorldTech Devices’ customers. They will be supported by LogicKeyboard offices in North America, Europe and now Asia.
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