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ATTO Technology Introduces ThunderLink and ThunderStream

Posted by Marc Leitner
April 10, 2012

Amherst, NY (April 10, 2012)—ATTO Technology, Inc., today announced the ThunderLink™ and ThunderStream™ families of Desklink™ devices representing the latest next generation, high-performance storage and network connectivity products for mobile devices, laptops and Ultrabooks. These solutions allow customers to use high-end, data-intensive applications on Thunderbolt™-enabled portable computers in highly-mobile environments. A number of live demonstrations will be showcased at NAB, April 16-19 at the Las Vegas Convention Center, Las Vegas, Nevada.

ThunderLink and ThunderStream represent ATTO’s first offerings in what will be a comprehensive line of Thunderbolt-enabled products, said Wayne Arvidson, vice president of marketing at ATTO Technology. ATTO makes it possible to work with content in a variety of environments anywhere, any time. We are excited to be on the forefront of technology that allows users to access storage on a level never before possible with mobile devices.

ThunderLink and ThunderStream products allow portable devices that, in the past incorporated interfaces such as FireWire and USB connections, access to external 6Gb SAS/SATA storage, 8Gb Fibre Channel and 10Gb Ethernet networks via Thunderbolt at performance levels not previously attainable. They are the only Thunderbolt-enabled connectivity products on the market that incorporate the versatility to handle any protocol and any host while addressing the demands of rapidly evolving work environments and allowing access to enterprise data center networks.

ThunderLink™ devices provide fast, redundant and highly-available connectivity to enterprise-class storage from EMC, IBM, NetApp and are an ideal solution for environments such as medical imaging and video rendering. The ThunderStream™ family adds a storage controller to provide high-performance RAID functionality. They let users achieve the highest I/O and data throughput for advanced video applications and in data centers with RAID protection.

We encourage all NAB attendees to view our latest solutions in our booth located in the South Hall, number SL6320. We will be showing both devices including a ThunderStream embedded unit utilizing a linear tape file system array, added Arvidson. We’ll also be demonstrating DesklinkTM devices in a number of our AccessTM partner booths throughout the show.

ATTO’s partner booths include:

  • Facilis - SL9019
  • Editshare - SL9012
  • Isilon - SL6315
  • Intel - SL12810
  • Tolis - SL13205
  • SAN Solutions - SU7919
  • Maxx Digital - SL13105

For more information on ATTO ThunderLink and ThunderStream Desklink devices, please visit:
For a complete list of ATTO’s NAB partners, visit:

To learn more about ATTO, please visit:

About ATTO Technology, Inc.

ATTO Technology, Inc. is a global leader of storage connectivity and infrastructure solutions for data-intensive computing environments. ATTO provides a wide range of end-to-end solutions to help customers better store, manage and deliver their data. With a focus toward markets that require higher performance, ATTO manufactures host adapters, RAID adapters, bridges, RAID storage controllers, switches and management software. ATTO solutions are based on providing a high level of connectivity to all storage interfaces including SCSI, SATA, Internet SCSI (iSCSI), Gigabit Ethernet, SAS and Fibre Channel. ATTO distributes its products worldwide directly to Original Equipment Manufacturers (OEMs), systems integrators, VARs and authorized distributors.

AJA Ships UDC Up/Down/Cross Mini-Converter

Posted by Marc Leitner
April 5, 2012

(Grass Valley, California—April 5, 2012) AJA Video Systems announced immediate availability of UDC, a broadcast quality Up/Down/Cross-Conversion Mini-Converter that can convert between SD, HD and 3G video formats.

Leveraging AJA’s industry-leading conversion technology, the UDC provides very high quality conversions in a small and cost effective package. Formats supported include 3G/HD/SD-SDI input and output, HDMI output and two-channel RCA style audio output. The UDC also supports eight-channel embedded audio. The Mini-Converter can be configured through built-in dipswitches or AJA’s MiniConfig software for the Mac or PC via the UDC’s USB connection.

We’re very excited to bring the UDC to market, said Nick Rashby, President, AJA Video Systems. For a device that can fit in the palm of your hand, the UDC packs an incredible punch supporting high-quality Up/Down/Cross conversion at a very reasonable price point.

UDC features include:

  • Conversion between 3G, HD and SD formats
  • Supports 1080p50/60
  • Eight-channel embedded audio
  • HDMI output with eight-channel audio
  • Two-channel RCA analog audio output
  • Reference input
  • Configure via dipswitch or USB port with supplied MiniConfig Mac/PC software
  • Uses 5-20V power (DWP or DWP-U power supply sold separately)
  • AJA’s 5-year international warranty and support

UDC is available now at a US MSRP of $695. An AJA DWP ($40 US) or DWP-U ($60 US) power supply is also required. For a complete set of features and technical specifications, please visit

About AJA Video Systems, Inc.

Since 1993, AJA Video has been a leading manufacturer of high-quality and cost-effective digital video interface, conversion, acquisition, and Desktop solutions supporting the professional broadcast and post- production markets. With headquarters in Grass Valley, California, AJA maintains an extensive sales channel of dealers and systems integrators around the world. For further information, please see our website

Matrox Releases Highly-Tuned I/O Device Drivers for Adobe CS5.5

Posted by Marc Leitner
April 5, 2012

Montreal, Canada—April 5, 2012—Matrox Video Products Group today announced the most amazing Matrox I/O drivers yet for Adobe Creative Suite. Windows release 6.1 and Mac OS release 2.5 for the Matrox MXO2 family of I/O devices and the Mojito MAX card provide Adobe CS5.5 support optimized for the latest multicore, high-performance systems.

"Early users of this release are raving about the rock-solid performance they now get from their Adobe editing experiences with Matrox I/O solutions," said Dan Maloney, technical marketing manager at Matrox. "The forums are buzzing with positive feed back."

"With the combination of my Matrox MXO2 and Adobe CS5.5, my editing system behaves the way I expect it to," said Craig Van Horne, editor at Scorched Ice Digital. "Adobe CS5.5 gives me complete creative freedom and Matrox enables me to see all my work on my HD-SDI monitor, all while dynamic linking among Premiere Pro, After Effects, and Photoshop. It's pretty awesome."

"As a long time user I can say without hesitation that Matrox is demonstrating a commitment to giving professionals hardware and software that works to the high standards required by the broadcast industry," said David Cherniack, documentary filmmaker at All In One Films.


Release 6.1 for Matrox MXO2 I/O devices and Mojito MAX for Windows and release 2.5 for Mac OS are now available to registered users as a free download from the Matrox website.

Matrox Expands Product Line to Include Multiviewers

Posted by Marc Leitner
April 5, 2012

MONTREAL—April 5, 2012—At the 2012 NAB Show, Matrox Video Products Group will introduce a new multiviewer, ideal for OB vans, on-set productions, and live events.

"This is a new product category for Matrox," said Alberto Cieri, senior director of sales and marketing at Matrox. "The success of our converter products has given us a thorough understanding of the needs of A/V integrators and broadcast engineers. We will be offering them a new multiviewer that will let them monitor multiple video feeds very cost-effectively."

The new Matrox multiviewer will be demonstrated at the 2012 NAB Show in booth SL5115.

About Matrox

Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, streaming, A/V signal conversion, capture/playout servers, clip/still stores, and CGs. Matrox's Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, videographers, and A/V professionals worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit

ATTO Technology Powers Telestream Software at NAB 2012

Posted by Safe Harbor Staff
April 4, 2012

(Amherst, New York—April 4, 2012) ATTO Technology, Inc. today announced its partnership with Telestream for live software demonstrations at NAB 2012, April 16-19 in Las Vegas, Nevada. Located in the Las Vegas Convention Center, South Hall, booth SL1405, Telestream will showcase a variety of its high-performance video applications, including Vantage®, Episode®, Pipeline™, FlipFactory® and Agility 2G, all powered by ATTO’s Celerity Fibre Channel Host Bus Adapters (HBAs).

Together, ATTO and Telestream provide the media and entertainment industry with premier solutions for the capture, playback, transcoding, and management of automated video workflows. By combining Telestream software with ATTO connectivity, users can take advantage of reliable and consistently high-performing content creation and manipulation while using a number of storage infrastructures. Both product lines provide affordable and highly-scalable multi-platform solutions.

"Telestream is proud to partner with ATTO Technology," said Barbara DeHart, vice president of marketing at Telestream. "We have collaborated with ATTO for a number of years and find their leading-edge Fibre Channel technology to be a great match for our software offerings. We use them in many of our product lines and invite NAB attendees to stop by our booth to see both products in action."

"Our relationship with Telestream is a great example of industry leaders combining efforts to produce innovative solutions for demanding video content creators," said Wayne Arvidson, vice president of marketing at ATTO Technology, Inc. "Last year we demonstrated Telestream solutions in our booth at NAB, and we are thrilled to have our Celerity Fibre Channel HBAs powering their software demonstrations in 2012. We look forward to building on our relationship and encourage NAB visitors to learn more about ATTO in our booth as well this year, South Hall, SL6320."

For complete information about ATTO at NAB 2012, please visit:

For more information about Telestream, please visit:

About ATTO Technology, Inc.:

ATTO Technology, Inc., a global leader of network and storage connectivity and infrastructure solutions for data-intensive computing environments for over 20 years, provides a wide range of solutions to help customers store, manage and deliver their data more efficiently. With a focus toward markets that require higher performance, ATTO manufactures host and RAID adapters, converged network adapters, bridges, switches, RAID storage controllers, and management software. ATTO solutions provide connectivity to all storage interfaces including SCSI, SATA, Thunderbolt, iSCSI, SAS, Fibre Channel, FCoE and 10GbE. ATTO distributes its products worldwide directly to Original Equipment Manufacturers, systems integrators, VARs and authorized distributors.

Boris FX to Showcase New Boris Continuum Complete 8 at NAB 2012

Posted by Marc Leitner
April 4, 2012

(Boston, Massachusetts—April 3, 2012) Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced that they will demonstrate their new Boris Continuum Complete Version 8 suite of VFX plug-ins at the NAB 2012 exhibition held in Las Vegas, Nevada from April 16-19, 2012 at Booth SL2914.

Boris Continuum Complete 8 delivers the most comprehensive VFX plug-in suite ever created for leading video editing and compositing applications on Macintosh and Windows. New flicker reduction and videoscope tools, 32-bit float support, and enhanced lens flares, particles, glows, and lights headline the Version 8 release.

A widely-adopted, industry-standard VFX plug-in suite with site-wide installations at Turner Studios, CNN, ESPN, MTV Networks, Digital Kitchen, BSkyB, the Danish Broadcasting Corporation, RTBF, Foxtel, and many other broadcast and post-production facilities throughout the world, Boris Continuum Complete includes a whopping 200+ filters across 16 categories:

  • 3D Objects: Create and animate extruded text, extrude EPS logos, deform layers, and extrude spline shapes.

  • Art Looks: Simulate pencil-sketched images, the wash look of a water color painting, a rotoscope toon-animation look, charcoal drawings, and more.

  • Blur and Sharpen: Emulate a rack defocus effect, create in-camera motion blur effects, and much more.

  • Color and Tone: Independently adjust the bright, mid, and dark regions of an image clip, make adjustments to a specific color in a scene, and much more.

  • Film Style: Generate the warm organic look of film in seconds.

  • Image Restoration: Upscale SD to HD, remove or repair bad pixels, smooth and soften skin imperfections, remove flicker and camera shake, and much more.

  • Key and Blend: BCC provides an award-winning suite of chroma key tools complete with spill suppression, matte choker, and light wrap.

  • Lights: Produce stunning volumetric lighting effects and real-world lens flares and reflections.

  • Match Move: Powerful, specialized filters that enable editors to recover motion data from a clip and then use that data in creative and interesting ways.

  • Particles: BCC particle effects give 3D broadcast designers the ultimate particle machine, providing incredibly powerful, flexible, and OpenGL-accelerated options.

  • Perspective: Convert scanned images into video with stunning quality and create 3D DVE effects.

  • Stylize: Popular stylized VFX include LED, Damaged TV, Tile Mosaic, Prism, and Scanline.

  • Textures: Generate realistic textures such as Steel Plates, Bricks, Clouds, Granite, Wooden Planks, and Rock. The procedurally-generated textures render smoothly at any scale.

  • Time: Smoothly retime clips and easily achieve a variety of temporal effects.

  • Transitions: Choose from a variety of wipes and transition effects and presets and easily customize the effects using an on-screen, graph-curve user interface.

  • Warp: Create animated morphs, bulges, ripples, and waves.

Over 1,000 professionally-designed presets are included free with every installation of Boris Continuum Complete. Users can save and freely share their own presets and build customized preset collections tuned to the specific needs of a project. Presets can be shared with matching BCC installations on any host application in which BCC is installed.

Via the Boris Transfer workflow utilities, Boris Continuum Complete is the only plug-in collection that allows easy VFX migration between Adobe, Avid, and Apple video editing software – with parameters and keyframed information intact. Boris Transfer AE allows you to transfer Avid or Apple Final Cut Pro sequences to Adobe After Effects while Boris Transfer FCP gives you the ability to transfer sequences between Avid and Final Cut Pro.

The Boris Continuum Complete product line consists of:

  • BCC AE for Adobe After Effects and Premiere Pro
  • BCC AVX for Avid editing and finishing systems
  • BCC for Sony Vegas Pro
  • BCC FxPlug for Apple Final Cut Pro and Motion
For more information and pricing, please visit:

About Boris FX

Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide, with a customer base encompassing network and broadcast television clients such as BBC, CBS, Discovery, ESPN, and Turner, post-production facilities such as The Ant Farm, Digital Kitchen, and Troika Design Group, and educational and government institutions such as Columbia College, Video Symphony, the U.S. Army, and the U.S. Air Force. The companys success lies in its ability to tightly integrate and leverage technologies through strong partnerships with industry-leading developers of video editing software and hardware including Adobe, Apple, Avid, Autodesk, Corel, Grass Valley, Nexidia, and Sony.

Tips and Resources for Attending Your First NAB Show

Posted by Marc Leitner
April 3, 2012

With an incredibly overwhelming number of things to see and do, its quite easy to get lost in all of the NAB Show hoopla. Lucky for you, there are a number of great resources readily available for first-timers. From time management to meal planning and appropriate dress, seasoned NAB veterans Walter Biscardi, Creative COW and ProductionHUB have put together some incredibly useful tips. Be sure to reach out and thank them!

Walter Biscardi — Tips for attending NAB 2012
Springtime is upon us and that can mean only two things. Allergies are raging across the United States and it’s time for the annual National Association of Broadcasters convention. Before you head off to Las Vegas, here’s some tips from this seasoned attendee to make the most of your time. Read more...

Creative COW — The Insiders Guide to NAB
As Creative COWs associate editor, Debra Kaufman, is preparing to embark upon her 23rd visit to NAB Show, she shares some great advice for making your own trek a little easier. Read more...

ProductionHUB — The NAB Survival Guide: Trade Show Cliffnotes
If you’re an NAB newbie, you may be expecting to research a new camera or piece of equipment, maybe event catch a few sessions to learn new skills, tips & tricks. However, once you get there, you will quickly realize there is so much to do, and truly not enough time to do it all. Read more...

Do you have any others to share? Let us know in the comments!

Sorenson Media to Showcase Suite of Video Encoding Solutions at 2012 NAB Show

Posted by Marc Leitner
April 3, 2012

SAN DIEGO—(April 3, 2012)—Sorenson Media today announced that the company will be actively participating in the 2012 National Association of Broadcasters (NAB) Show, demonstrating the company’s full suite of video encoding solutions throughout the event. In addition, the company will be participating in the associated Content in the Cloud conference hosted by Distributed Computing Industry Association (DCIA) on Monday, April 16.

Sorenson Media will be demoing its full suite of enhanced video workflow solutions at the show, including: the gold-standard desktop encoding and transcoding application Sorenson Squeeze 8; the brand new professional level Sorenson Squeeze 8 Pro, which provides professional level support for Avid DNxHD and Apple ProRes formats; three versions of the high-volume Sorenson Squeeze Server encoding platform, including on-premise, cloud-based and hybrid solutions; and Sorenson 360, the company’s innovative online video platform (OVP).

Several Sorenson Media technical experts will be available to discuss these solutions at the Sorenson Media booth No. 3304 in the South Upper Hall of the Las Vegas Convention Center.

In addition, Kirk Punches, vice president of business development, will represent the company on the Audio/Video Pre-Production, Production, Post-Production Clouds panel on April 16 at 2 p.m. The panel will examine leading examples and key case studies of how cloud-computing solutions are accelerating processes, improving quality and reducing the costs of collaboration, editing, animation, applying metadata, formatting, transcoding and other functions.

The power and promise of cloud computing is at the center of Sorenson Media’s expertise and product development focus, Punches said. We are honored to share the expertise we have developed as the leading provider of video encoding and workflow solutions with the top-flight video professionals who will be at NAB and the Content in the Cloud Conference.

For further information about NAB Show’s Cloud Computing Conference, visit For additional information about Sorenson Media products and services, visit

About Sorenson Media

Sorenson Media ( is an award-winning provider of the highest quality, differentiated video encoding and workflow solutions. With highly scalable cloud- and server-based transcoding solutions, desktop encoding applications, and content management and delivery services, Sorenson Media empowers video professionals and businesses of all size to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Medias innovative solutions and legacy of trust to meet their evolving needs.

Introducing: RealFlow OnDemand -- RealFlow on YOUR terms

Posted by Marc Leitner
April 2, 2012

Next Limit has just announced the release of RealFlow OnDemand, a weekly rental of RealFlow which provides the flexibility to use RealFlow on YOUR terms.

"This has been in response to customer feedback which indicated that sometimes they just need quick, short-term access to the latest version of RealFlow in order to complete a project, or evaluate the effect of additional licenses on their workflow. And we are delighted to be able to meet this need." — RealFlow Product Manager, Gustavo Sanchez.

Available for RealFlow, RealFlow Nodes and the RealFlow RenderKit, RealFlow OnDemand allows you temporary access to everything you need, giving you the flexibility to use RealFlow on YOUR terms.

For pricing and more information, visit

Buy Adobe Creative Suite 5.5 and Get CS6 Free

Posted by Marc Leitner
March 26, 2012

With an abundance of Adobe previews over the last few weeks, it's no secret that CS6 is right around the corner. Throw in this latest promotion, and we now have a clearer look at an estimated ship date. From March 26th to May 6th, 2012, purchasing a full license or upgrade of an Adobe Creative Suite 5.5 product will also get you an upgrade to CS6 at no additional cost. Aside from the obvious benefits of saving money in the long run, there are numerous reasons to take advantage of this limited-time promotion:

  • Pay todays prices for tomorrows software. Whether you purchase full or upgrade licenses to CS5.5 today, you or your organization will receive the CS6 license for each of those purchases at no additional cost. That translates into significant savings, and all users will benefit from the latest and greatest Adobe software now and in the future.

  • Be among the first to take advantage of the newest Creative Suite software. With this offer, you can implement the current version of Creative Suite immediately, helping yourself, or your organization, increase productivity and take advantage of powerful tools and time-saving features. When CS6 is released, users will be at the front of the line to access the most cutting-edge, feature-rich creative software available—at no additional cost.

  • Standardize and save. Lets face it, managing a mix of software versions with different operating systems and hardware requirements is costly and time consuming. Deploying the latest, cutting-edge creative software across your workflow or organization gives you the opportunity to significantly reduce deployment and support costs.

Dont miss this limited-time offer to upgrade at current prices. And if you have CS2 licenses, this is your last chance to upgrade before losing your upgrade eligibility.

So what's in store for CS6? Check out a humorous preview of Adobe Premiere Pro CS6 from the editors over at The Conan OBrien Show below, or see our comprehensive Adobe Photoshop CS6: Video Previews and Sneak Peeks blog post.

Hurry! Offer ends May 6, 2012.

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