About GenArtsEmpower the world’s greatest storytellers with the art and science of visual effects to bring their stories to life, inspire creativity and increase audience engagement. In 1996, Karl Sims, renowned digital artist and computer scientist, founded GenArts® so visual effect artists could leverage the power of supercomputing techniques to craft and perfect their artistic looks effortlessly. Together with Chief Scientist Gary Oberbrunner, they combined the power of computer science with the art of visual effects to create GenArts’ Sapphire technology and a vast portfolio of visual effects. Since then, the world’s most talented visual effects artists have come to depend on Sapphire software to create the looks you see on television, in ads, online and at the movies. Today, GenArts is the leading provider of specialized visual effects software to the media and advertising industries worldwide.
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